We would like to thank Stefan Vassilev "CHEFO", whose studio we designed and realized several years ago, for agreeing to answer a few of our questions. For us, feedback after long term use from clients is incredibly important, and we are delighted when we have done our job well.

1. Can you describe in a few words what the work of a YouTuber consists of?

It really depends on what the content creator is interested in. For some work
is to shoot in a studio, for others to make vlogs, for others to challenge themselves with
adrenaline-rushed videos. One thing is for sure - without camera, microphone and idea no job
can be done.

2. Who was taking care for the decoration of your videos before you reached out to us? When did you
decide to seek professional designer services?
Why?

I used to shoot at home, but I desperately needed to find a bigger and more spacious place.
If one wants to progress in their career, they should aim at this at some point.
The reality, though, is that not everyone pays attention to the aesthetic bit of the job.
In my opinion, the studio design is crucially important, as well as the actual created content.
When I found my new place for work, I reached the decision that only professional designer
can make it look so alive that it will contain all the 3 different decors.
And this is what happened.

3. What features should a studio interior have? How do they make your work easier?

It has to be fresh. Collected. Comfortable. No cluttered belongings and unnecessary things,
at least not where the camera is shooting. With the correct construction of the interior,
the right atmosphere is created with a blink of an eye.

3. How do you think the design process went? Was there anything that bothered you?

Nothing has ever bothered me about working with Kala Design. That's why I went to them
to be worry free.

5. Was it easy to accept our ideas in the design process? Was there anything that managed to surprise you : an unusual, practical or very spectacular solution, for example?

I instantly accepted because the idea itself was not only original, but scarily budget-friendly.
No waste, no unnecessary pomp - modest, spectacular, practical.

6. You have been working in the studio for several years.
Is there a part of the interior that over time has proved unexpectedly useful for your activity?

Of course. This is my handwriting on the internet. No one has exactly
the same studio as me. Everything else looks more digital.

7. Where do you like to shoot the most?

On the lamps hahaha.

8. Do you think the investment you made was worth it?
Does it affect your development in any way?

Absolutely. I recovered my full investment already, but in the very beginning
there is always a little doubt if one has taken the right decision.

9. Would you recommend that people who deal with online content like you, to turn to
professional design services?

No. Let them struggle with DIY stuff. This way
my studio will remain the best, hahaha.

10. Being so successful YouTube artist, what advice would you give to people in Bulgaria
who want to create their own videos? What do you think has helped you most in your development?

The right cause and reason. The cause will make you know why you are going to shoot a video,
and why do you state the things you say. Everything else makes no sense without the right motivation.

Check out what CHEFO had to say about working with us in the first video he shot in his new studio:

Compiled by Radina Ilieva, graphic design and advertising